Privacy Policy
Last updated: May 2025
1. Who We Are
Missing Vowels (missingvowels.com) is a free daily word puzzle game. This privacy policy explains what data is collected when you use the site, why it is collected, and how it is used.
We do not require you to create an account, and we do not collect any personally identifiable information directly. Your game statistics are stored only in your browser's local storage and are never transmitted to us.
2. Data We Collect
2a. Local Storage (on your device only)
We store your puzzle results, win streak, and sound preferences in your browser's local storage. This data never leaves your device and is not accessible to us.
2b. Cookies and Tracking Technologies
We use Ezoic to serve advertisements and measure site performance. Ezoic and its advertising partners may set cookies, pixels, and similar tracking technologies on your device to:
- Serve personalised or contextual advertisements
- Measure ad performance and engagement
- Detect and prevent ad fraud
- Collect anonymised analytics (page views, session duration, device type)
You will be shown a cookie consent banner on your first visit. You can manage or withdraw your consent at any time using the Cookie Settings option in the site menu.
3. Advertising
Advertisements on this site are served by Ezoic Inc. and their advertising network partners. Ezoic is certified by the Interactive Advertising Bureau (IAB) and participates in the IAB Transparency and Consent Framework (TCF).
If you have given consent, personalised ads may be shown based on your browsing history and interests. If you decline personalised advertising, contextual ads (based only on the content of this page) may still be shown. Advertising revenue keeps this game free to play.
4. Analytics
We use Ezoic's analytics tools to understand how visitors use the site in aggregate (e.g. which pages are most popular, average session length). This data is anonymised and cannot be used to identify you individually.
5. Third-Party Services
The following third-party services may process data when you use this site:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Ezoic | Ads & analytics | ezoic.com/privacy-policy |
| Vercel | Hosting & CDN | vercel.com/legal/privacy-policy |
6. Your Rights
Under the UK GDPR, EU GDPR, and other applicable privacy laws, you have the right to:
- Access the personal data held about you
- Request correction or deletion of your data
- Object to or restrict certain processing
- Withdraw consent at any time (without affecting prior processing)
- Lodge a complaint with a supervisory authority (e.g. the UK ICO)
Since we do not collect personal data directly, most requests should be directed to Ezoic. You can manage your consent preferences at any time via the Cookie Settings option in the site menu.
7. Children's Privacy
This site is not directed at children under the age of 13. We do not knowingly collect data from children. If you believe a child has provided data, please contact us and we will take appropriate steps.
8. Changes to This Policy
We may update this policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the revised policy.
9. Contact
For privacy-related questions or requests, please contact us at .
10. Ezoic Privacy Details
Ezoic Services
Ezoic Services
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:
- IP address
- Operating system type and version
- Device type
- Language preferences
- Web browser type
- Email (in a hashed or encrypted form)
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.